Building a Thriving Client-Centered Wellness Business

Sharon Arellano is the Co-Founder of FIFTY/50 Pilates, a locally owned boutique Pilates
concept that has expanded to multiple studios serving Cedar Park, Leander, and Georgetown.
Together with her husband, Brett, and sister, Melinda, she has helped build FIFTY/50 around
the belief that the best fitness experiences put people first, creating an environment where
members feel supported, challenged, and empowered to achieve their own goals.

Before launching FIFTY/50, Sharon co-founded the branding consultancy Unfettered and spent
more than 20 years leading brand strategy, consumer insights, and product innovation for
Fortune 100 companies and advertising agencies. She holds an MBA with a focus in Consumer
Insights and combines her background in strategy, research, and marketing with a passion for
creating exceptional member experiences, building strong community connections, and helping
local businesses thrive.